Spotlight On: Black-owned Beauty Brands

If there’s one black-owned makeup brand we get excited about every time we see it in our makeup kits, it’s Danessa Myricks. A brand that has some of the most creative products in the industry, each one is known for its intense pigment, high impact payoff, and unique formulas. Inviting everyone to discover an inclusive world of beauty - where we all get to let our imaginations run wild - it reimagines beauty in the best way. Their best product? It’s impossible to choose just one, but if we had to, their Yummy Skin Balm always gets our vote. Perfect as a skin blurrer on its own or a primer pre-foundation, yummy skin is exactly what it gives. 

Aiming to simplify and elevate our every beauty ritual, LIHA is our go-to for some serious self-care. Blending natural African beauty secrets with English aromatherapy, every product is carefully thought out and created for the most incredible sensory experience. Learning from centuries of skincare, think ethically and sustainably sourced, vegan and above all, super effective. Though every product makes our skin and souls smile, it’s their Idan Oil we love the most. Idan is the Yoruba word for magic, and we can see why this oil had been named for it. Multifunctional and beautiful, find a warming top note of Tuberose that lasts far beyond application. Just warm under hot water to melt, then apply to hair, skin, body and nails for the ultimate treat. 

Created to help customers celebrate natural hair in all its forms, Bouclème is our Holy Grail for curly and coily hair care. Bringing the simplicity to wash day, they aim to redefine curls, bringing them out in all their bouncy, silky glory. Black female founded and led, care is infused into everything they do. Hoping that everyone can find their groove with their hair, through every product they want us to fall in love with our natural curls time and time again. While their Curl Cleanser might be your everyday go-to, for lightweight hydration we turn to their Curl Cream. Designed to leave hair touchably soft and curls defined, we don’t go anywhere without it. 

Born from one of the world’s most influential and in-demand makeup artists, Pat McGrath Labs is so much more than a makeup brand. Fuelled by Pat’s 25 years of experience in the industry, she brings the same transformative power to every product. Here to make sure everyone can create the looks they love, picture intense pigments, incredible payoff and inclusive shades coming together in one unforgettable range. While we wish we could have every palette in our beauty kits, there’s one we turn to every single day. Bringing a touch of magic to even the most subtle nude looks is the Mothership VII Divine Rose - Eyeshadow Palette Divine Rose. From shimmery, matte shades to velvety nudes and duochrome metallics, there’s no look we can’t create with this palette. 

There are makeup lines, then there are makeup lines made with every skin tone considered. Spotting this glaring gap in the market, Rihanna founded the instantly iconic Fenty Beauty - and brought some stellar products with it. Starting with 50 inclusive shades of their bestselling foundations, each formula is created to be lightweight and longwearing and - above all - comfortable. When it comes to our ride or die product, it’s their Gloss Bomb that does it for us. Adding an unbeatable sheen to our lips and a beautifully sheer tint, every application plumps and perfects - even when we’re on the move.