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Urban Decay Eyeshadow Primer Original Travel Size 5ml

Box

£15.00 (£3.00 per ML)

Free delivery on orders over £20

%0 4.54 | 10096

If you like we can let you know when we have some more.

One of Urban Decay's all-time bestselling products! Apply before your eyeshadow for more vibrant, crease-free colour that lasts for 24 hours.

This is it — THE most legendary primer in the beauty industry. Urban Decay Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24 hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on — an added bonus) you'll never want to live without it.

This extraordinary elixir comes in an easy-to-squeeze tube so you can control how much you apply.

Directions

Apply just a touch of Urban Decay Eyeshadow Primer Potion before your shadow for crease-free all-day (and all-night) staying power. Space-age polymer technology fills in any imperfections on the surface of the skin, prepping lids for indestructible eyeshadow.

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau).

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Rated 1 out of 5 by from Disappointing This used to be the one product I could not live without, recommended to all my friends and would loyally buy over and over again but then.... the product changed. The product now comes with an applicator which makes it somewhat unhygienic if used directly on the lid (I change mascara every 3 months) but the worst is that the primer itself has changed consistency and is now more liquid = eye shadows crease, which never happened with the old product. I wonder what made Urban Decay change the product, for me, whatever they did was not an improvement and I would not buy again nor recommend it. After years of having the perfect primer the hunt now starts again sigh.....
Date published: 2016-08-22
Rated 5 out of 5 by from Perfection I bought this a month ago for prom, next day delivery was a lifesaver! Used it a lot since then and it makes eyeshadow stay on without fading all day and really brings out the colours without creasing. I bought the shade Eden which was perfect for my skin tone- very yellow based which cancelled out all the redness and uneven skin tone around my eyes! Easy to apply with the applicator and a little goes a long way! Not uncomfortable at all to wear; very light on the skin and not sticky but holds pigment very well. Perfect product with beautiful good quality packaging, only wish you'd get more product for this price! Worth it though if you're looking for a fabulous quality product that actually works! Very happy :)
Date published: 2016-08-11
Rated 5 out of 5 by from Un-be-lievable This is the only eyeshadow primer I'll ever buy. I'm on my second tube in 10 months, despite using it every day. Before using this, I got used to eyeshadow slipping a little by the end of the day, but now I know that there's a better option. Recommend without hesitation.
Date published: 2017-12-26
Rated 5 out of 5 by from Daily staple Use this every single day, my eyeshadow goes on so smoothly. Another way to use this is also to dab a little on the sides of my nose before I lay on foundation, this helps me avoid the marks that eyeglasses usually leave behind!
Date published: 2018-04-27
Rated 5 out of 5 by from Keeps my makeup on all day and night Bought this as I have quite hooded eyes and my eyeshadow rarely stays on longer than an hour but as I'd finally invested in a Naked palette I wanted to make sure it would last. This is genius. I've not yet figured out how much is needed (I want to use as little per day to make it last) but I can put it on in the morning, work all day, go out that night and wake up the next morning with impeccable eye make up so it's just brilliant!
Date published: 2016-09-20
Rated 3 out of 5 by from GOOD FEATURES It's actually 5ml instead of 6. I tried some on my hand and the liquid felt nasty. But it did make eye shadows look better. So I may say it has good features?
Date published: 2017-01-04
Rated 5 out of 5 by from The best eyeshadow primer on the market I've bought this for the second time and wear it every day. Until I started using this primer I had to put up with creasing eyeshadow, even when using other more expensive products. I first got this in a sample sachet and knew straight away I couldn't live without it. I find the tiny pointy-handled applicator hard to handle (I would definitely change the shape if I could!) so I just squeeze it out of the tube until I can't get anymore out, so it lasts for months. I also use Urban Decay's neutral eyeshadow palette with this primer.
Date published: 2017-01-27
Rated 4 out of 5 by from Excellent product I have found this primer to be the best one I have tried. I like the colour and it blends very well onto my eyelids. My make up lasts all day and looks as good in the evening as it did when I first applied it. The only slight criticism is that I find it difficult to get enough product onto the applicator due to the design of the tube.
Date published: 2021-04-02
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Is this suitable to also use underneath my eyes as a base for illuminator / concealer to help this stay put / not crease?

Asked by: Anonymous
I would not personally recommend this (except perhaps immediately beneath the eye on the lower lid as part of a more dramatic smoky eye look) I think it might be too thick if used under flesh coloured make-up.&nbsp;
Answered by: Anonymous
Date published: 2023-05-24
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