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Your Look, Your Way: Build Your Eyes


If makeup tells us anything, it’s that our eyes really are the windows to our souls. So when we want our authenticity to shine through, there’s no better feature we can elevate with eye makeup looks. Starting simple but never small, we’re playing it (naturally) cool with everyday nudes that are universally flattering on all complexions - before turning the volume up a notch with all-night glam. Whatever you choose, it’s time to express, never suppress with each of these foolproof eye look essentials. Need the eye makeup step-by-step to go with them? Then stay right here.




Naturally Cool

Make minimal moves for maximum impact with these everyday eye look essentials.


Step one: Smooth Bobbi Brown’s Cream Shadow Stick or Laura Mercier’s cult Caviar Eye Stick across your lid. 

Step two: Add depth to natural eye makeup with Too Faced’s Born This Way Palette and smoke out.

Step three: For a touch of shimmer, swipe Hourglass’ Scattered Light across the highpoints of your lid, and under your lower lash line for smokey eye makeup.

Step four: Frame your eyes with a slick of Sephora Collection’s Big By Definition Mascara, and create an effortless fluffy brow with Kosas’ Pop Brow in your favourite shade.



Bold Glamour

Full glam, but make it bold with sparkly eyeshadow looks, splashes of colour and all-night liner. 


Step one: After prepping your lids with concealer or an eyeshadow primer, sweep the lightest lilac shade in Too Faced’s Cosmic Palette across your lid. Then blend the darker, sparkly purple shade from the centre of your lid and out for colourful eye makeup that’ll last all night long.

Step two: Starting at the inner corner of your eye, pack Sephora Collection’s Sequin Effect Eyeshadow Mono on with a flat brush. 

Step three: Create a cat-eye flick in seconds with Benefit’s They’re Real Liquid Liner, and line your waterline with a kohl liner for extra definition.

Step four: For dramatic lashes, swipe Huda’s One Coat Wow across your upper eyelashes, finishing your lower lashes with MAC’s Stack Mascara to separate each and every lash. 

Step five: To finish, give your brows the laminated effect with REFY’s bestselling Brow Sculpt.