BurgerClosechevronBagSearchUser
  • Logo
  • servicesStores & services
    Westfield White City
    Stores
    Sephora Westfield White City
    1081 Ariel Way, Shepherds Bush W12 7GF
    View All Hours +
    Cycle
    Change your store

    Your favourite store allows you to see services available and book appointments

    In-Store Services
    Make-up and skincare services, Benefit BrowBar, gifting and personalisation workshop, Sephora offers you a whole range of services to come and discover in store Make an appointment See all store services
  • Wishlist
  • Cart0
26% Off

Noughty Purple Reign Tone Correcting Shampoo 250ml

Box

£5.95 £7.99 (£0.02 per ML)

Free delivery on orders over £20

%0 4.71 | 194

If you like we can let you know when we have some more.

Discover Noughty Purple Reign Tone Correcting Shampoo, a tone correcting shampoo for blonde, silver and grey hair. Banish brassy, yellow and orange tones with this tone correcting, 97% natural purple shampoo. Blonde, silver and grey hair is left looking brighter, fresher and rejuvenated. Enriched with blueberry and blackcurrant to help keep hair looking and feeling healthy whilst replenishing lost moisture. Reign supreme.

Directions

Activate shampoo by rubbing a small amount of product in hands with a little water then massage into hair working from root to tip. Once lathered and worked through the hair leave on for 1 to 3 minutes. If this is your first time using a purple shampoo or Purple Reign, leave it on for a minute; you can always leave it on longer next wash. Rinse completely from scalp to ends. Repeat if necessary. Purple shampoo is to be used alongside your normal shampoo and usage frequency will depend on how quickly your hair needs a refresh.

Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Cocoamphoacetate, Vaccinium Angustifolium (Blueberry) Fruit Extract, Ribes Nigrum (Black Currant) Fruit Extract, Sodium Methyl Isethionate, Salicylic Acid, Sodium Laurate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Sorbic Acid, Lauryl Glucoside, Parfum (Fragrance), Sodium Benzoate, Polyquaternium-10, Potassium Sorbate, Sodium Chloride, Sodium Hydroxide, Benzyl Alcohol, Acid Violet 43.

Noughty

Shop Noughty

Rated 2 out of 5 by from It’s ok but not great Thought I would leave a review after using a full tube. I have used it with the matching conditioner. I have thick mid length hair which is highlighted. Price is good compared with similar products but I’m not that impressed. I find the shampoo is a strange consistency, it does lather but takes effort and leaves my hair tangled and feeling dry when it’s rinsed out. This doesn’t happen with other shampoos. The toning properties aren’t very effective unless I leave on my hair for at least 20 minutes which is not practical and the effect is still very minimal so I won’t be buying again.
Date published: 2024-03-18
Rated 5 out of 5 by from Amazing As soon as I saw this & the conditioner on instagram I rushed straight to the website to buy these, & I'm so glad I did! They are everything I want my haircare to do, I use the 'to the rescue' hair mask after, to get super soft silver hair! I've been having my hair bleached for a while now & this shampoo tones down the brass colour that can appear after the salon toner fades. I've also struggled to find a vegan haircare brand that works for my hair, I've tried a fair few products of Noughty & it's now my favourite brand, it'll be very hard to get me to switch to something else!
Date published: 2020-11-25
Rated 5 out of 5 by from Lovely product. I have a few products in the Noughty range, which I've found excellent, so I thought I'd try this shampoo, as my highlights were looking a bit yellowy and dull. The shampoo foams up really well, has a nice fragrance and a little goes a long way. I left it on my hair for five minutes to hopefully give it chance to brighten my hair and it did! My hair looks so much better. The highlights are blonde again and my hair feels really soft. I will definitely be buying more and recommend to all. Well worth the money.
Date published: 2024-03-14
Rated 5 out of 5 by from I was really surprised by I was really surprised by the pigment in both the shampoo and the conditioner. The bronzy tones were gone with the first wash. Has definitely made my natural grey hair look brighter. My hair feels soft and healthy and has a sheen that is difficult to get with naturally curly hair. The shampoo has a nicer smell than the conditioner, but neither are strong scented so my styling products scent takes over.
Date published: 2021-01-27
Rated 5 out of 5 by from My favourite [This review was collected as part of a promotion.] I let my hair go natural just before the first lock down (thank goodness), and I have tried a number of shampoo/conditioner duos like this, but this is my favourite. And one very simple thing you have done is used a different colour container but the same font on this and the conditioner, so I can tell the difference in the shower without my glasses!
Date published: 2023-08-06
Rated 4 out of 5 by from First time bleaching I love this brand and stand by it so much! This is the first time I have bleached my hair and this was really good! I haven't given it 5 stars purely because I have nothing to compare it too however it does work, it's good for sensitive scalps too and the only brassy tones I get is from my styling products so I've changed them! My hair is super healthy too which is amazing for my curly hair
Date published: 2021-06-27
Rated 5 out of 5 by from Great product, great brand! I love this product! Works really well for toning down my brassy roots straight after having my hair bleached! It's really good value for money and the fact that it's vegan and cruelty-free is even better! I won't get my hair care products anywhere else now and highly recommend Noughty to anyone who's looking for more ethical hair care products!
Date published: 2021-03-03
Rated 5 out of 5 by from Makes my hair pop Like a lot of people, my hair went grey in lockdown. It's currently a gun-metal colour. In the past, I struggled with shampoos triggering scalp problems, but I've never had an issue with this one. It makes my hair "pop" - that's the best way I can describe it. That and a pleasant fragrance make it a winner. I'm very pleased to have found it.
Date published: 2023-02-16
  • y_2024, m_5, d_8, h_6
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.42
  • cp_1, bvpage1
  • co_hasreviews, tv_6, tr_166
  • loc_en_GB, sid_143661, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_sephora-uk
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getReviews, 137.2ms
  • REVIEWS, PRODUCT
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 28.21ms
  • QUESTIONS, PRODUCT
  • bvseo-msg: HTTP status code of 404 was returned;