BurgerClosechevronBagSearchUser
  • Logo
  • servicesStores & services
    Westfield White City
    Stores
    Sephora Westfield White City
    1081 Ariel Way, Shepherds Bush, London W12 7GF
    View All Hours +
    Cycle
    Change your store

    Your favourite store allows you to see services available and book appointments

    In-Store Services
    Make-up and skincare services, Benefit BrowBar, gifting and personalisation workshop, Sephora offers you a whole range of services to come and discover in store Make an appointment See all store services
  • Wishlist
  • Cart0
25% Off

Urban Decay Subversion Primer 8.5ml

Box

£15.75 £21.00 (£1.85 per ML)

Free delivery on orders over £20

%0 4.25 | 442

Sorry, this product is no longer available.

This item is temporarily out of stock

If you like we can let you know when we have some more.

What we say With lashes set to be even bigger and bolder this year, prep and prime yours to perfection. The creamy formula nourishes and conditions to give your mascara an extra bit of oomph. Lashes will look dramatically longer and thicker, almost like falsies!
Ready to take your mascara to the next level?

Like foreplay for your lashes, this whipped, creamy lash primer from Urban Decay conditions and primes for the perfect mascara application. Once you experience how much more smoothly your mascara glides on, you won’t be able to live without it!

How does it work? Subversion adds weight to your lashes and gives your mascara something to grab onto. The brush coats lashes from root to tip—to make them look thicker, longer and feel stronger.

Urban Decay Subversion Lash Primer builds dramatically better-looking lashes. Don’t be surprised if people ask if you’re wearing falsies (not that there’s anything wrong with that).

This light, creamy formula feels conditioning—like a mask for your lashes! And it’s no wonder. Subversion contains panthenol and vitamin E.

But wait until you see the big brush! It’s like a killer mascara brush!

Tip: Prep your lashes with Subversion Lash Primer, then apply Perversion Mascara.

Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.

FREE Loves Set when you spend £40 on Urban Decay.*

*One free gift per order. Valid until the 3rd of June or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total at order summary must be £40 or more worth of Urban Decay products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases.

Shop this offer

Urban Decay

Shop Urban Decay

Rated 5 out of 5 by from Plump Adds an extra “plump” base layer which makes lashes look thicker
Date published: 2021-11-19
Rated 4 out of 5 by from Urban decay primer Love this primer! Definitely helps to make lashes longer and the product last ages so worth the money
Date published: 2021-06-08
Rated 4 out of 5 by from Great Primer Bought as a gift for my daughter. She loves it and will buy again.
Date published: 2021-01-07
Rated 4 out of 5 by from Amazing Primer, Bit Expensive I've bought this eyelash primer twice now; I always use one before mascara as I think it makes a massive difference. This one is the best one I have used so far out of four or five, but it's a bit expensive compared to some others that work almost as well, and because the formula is quite thick and sticky it doesn't last very long.
Date published: 2020-06-06
Rated 5 out of 5 by from Brill I have been using this for a long time now it is brilliant, it definitely conditions your lashes don't stop making it urban decay
Date published: 2019-05-28
Rated 5 out of 5 by from Great primer Really great primer - sets lashes up ready for mascara
Date published: 2018-05-22
Rated 5 out of 5 by from Really works My lashes aren't as good as they used to be, to the point I'd almost given up on mascara, but this primer has made a huge difference. It lengthens my lashes so that I look like I've actually got some again! Not clumpy either, just make sure it's dry before you apply mascara.
Date published: 2018-02-14
Rated 5 out of 5 by from No panda eyes! Bought to replace expensive stuff! Bought this to replace my Blinc lash primer whose price since its launch has risen ridiculously. I have never been able to find a mascara (non-waterproof) that does not transfer, making that really annoying and frankly ugly black smudge under my lower lash line. I have short, stumpy lashes - a good black colour and they're healthy. I started using lash primer years ago and noticed this helped (a little) with the transfer and it also kept my lashes in place (ie curled, separated and flaky-free) and did accentuate them, making my green eyes 'pop'. Been on a mission ever since to find the perfect coupling of primer AND mascara and eliminate the pesky transfer! Urban Decay's SUBVERSION goes on well (maybe too well as I think it distributes too much product). The wand is ok - bit chunky as I struggle to coat outside miniscule lashes. Lasts ALL DAY! So pleased with it, paired with Mascaramania (DDLP). Price suits my budget too! Recommend and will repurchase.
Date published: 2017-11-04
  • y_2024, m_6, d_2, h_6
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.42
  • cp_1, bvpage1
  • co_hasreviews, tv_1, tr_22
  • loc_en_GB, sid_51433, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_sephora-uk
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getReviews, 119.69ms
  • REVIEWS, PRODUCT
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 32.31ms
  • QUESTIONS, PRODUCT
  • bvseo-msg: HTTP status code of 404 was returned;